Right now on the Sensible Ed Tech Summer season Camp I used to be requested for my opinion about utilizing Fb as the first device for posting data for the dad and mom of your college students. Answering that query jogged my memory of an article that I wrote just a few years in the past on the identical subject. An up to date model of that article seems under.When used accurately social media is usually a improbable assist in spreading the nice phrase about your faculty. As I wrote in my submit about socializing faculty occasions with social media, social media could be very useful in constructing a optimistic feeling of group round your faculty too. However, social media is not all the time one of the simplest ways to share information about your faculty. Let’s check out the professionals and cons of utilizing social media for college bulletins.The social media networks you may use:In an effort to be concise this submit will deal solely with Fb, Twitter, and Instagram. Except in any other case specified the professionals and cons right here will cope with all 4 networks as class fairly than breaking out the professionals and cons of every community individually.Professionals of utilizing social media for college bulletins:The chance of scholars checking their favourite social networks continuously is far increased than that of them checking e-mail continuously.
You’ll be able to rapidly submit concise messages with visuals that seize the eye of scholars and their dad and mom. (I have been testing utilizing massive pictures into my Tweets recently. Every time I do I get extra favorites and reTweets than I do with the identical message that lacks a visible).
It’s straightforward for college students and or dad and mom to share the announcement via a reTweet, tag or share on Fb, or a tag/point out on Instagram.
It’s straightforward for college students and oldsters to answer to bulletins.
A small archive of current bulletins is routinely created for you.
Cons of utilizing social media for college bulletins:
You could persuade college students and oldsters to comply with or like your faculty’s social media account.
College students and oldsters who comply with quite a lot of social media accounts can simply overlook yours. That is very true on Fb as a result of Fb tends to cover posts from individuals/pages that have not been interacted with on a frequent foundation. (In different phrases, for those who click on on quite a lot of “cuddly kitten/ pet” tales on Fb you are extra prone to see extra of these than you’re tales from sources that you do not click on continuously).
You, your faculty administrator, or some committee throughout the faculty must determine who would be the “official” social media voice of the varsity. In different phrases, determine who will get to submit on the varsity account.
Somebody has to watch and reasonable conversations that come up from bulletins posted on social media. On a Fb web page or Instagram account you possibly can delete inappropriate feedback. On Twitter your solely choice is to dam, mute, or report the offender.