How one can Construct Your Second Billion Greenback Startup (with Lesley Eccles)



On this episode of the How To CEO podcast, I had the lucky alternative to talk with Lesley Eccles. Lesley is the founding father of the every day fantasy sports activities supplier, FanDuel – which is the largest sports activities betting firm within the US.
Now she’s constructing a brand new firm known as Relish, the #1 relationship coaching app. Relish helps folks construct a cheerful, wholesome, extra related relationship with limitless text-based teaching and a completely custom-made enchancment plan.
Lesley spoke with me about a number of the classes she’s discovered alongside her path to success. Right here’s what she needed to say.
Specializing in The Market
My first query to Lesley was, “How do you construct a billion-dollar firm?” As shocking as it would sound, she instructed me she by no means got down to construct a billion-dollar firm. It occurred via paying very shut consideration to the market she was focusing on.
FanDuel started in 2009 earlier than fantasy sports activities had been extremely common. Though she was primarily based within the UK, Lesley and her crew appeared to the US as an untapped market.
She defined that when she and her crew had been beginning FanDuel, “they weren’t their goal market.” They didn’t play fantasy sports activities. “We had been 5 brits within the UK,” she defined, “and none of us knew something about fantasy sports activities and even American sports activities. However we realized the dimensions of that market, and we realized the fervour of the gamers within the fantasy sports activities house.”
To faucet into the fervour surrounding fantasy sports activities, it was crucial for her to speak to her clients. They marketed on Craigslist, discovered individuals who had been keen on fantasy sports activities, and received very granular with their goal to find their ache factors.
For sure, their focus available on the market paid off. A well known, every day model of fantasy sports activities didn’t exist up till then. “We invented a completely new business,” Lesley instructed me. “We grew it from the bottom up.”
All the time Be Testing
Lesley defined how she and her crew attempt issues out together with her market. For instance, the primary model of her Relish app consisted of easy textual content messages to her customers.
The thought was that “little and sometimes” is the important thing to profitable in relationships. “It’s not in regards to the large romantic gestures,” Lesley instructed me. “It’s in regards to the little belongings you do day in and day trip… So we began with these little every day textual content messages as an MVP.” The textual content messages had been an enormous hit together with her small check viewers, so she constructed that characteristic into the app.
Settle for the Issues You Can Change
Whereas the textual content messaging performance was instantly common together with her check viewers, Lesley wasn’t all the time so fortunate. She instructed me in regards to the significance of frequently asking your self in case you’re doing the suitable factor and never being afraid to make sweeping modifications when wanted.
For instance: When FanDuel was first created, she all the time requested customers about their ideas on the drafting performance.
Lesley ultimately concluded that the unique product was merely not the suitable strategy. She needed to acknowledge and settle for this actuality, scrap the present model, return to the drafting board, and begin recent. It was an enormous determination, however she acknowledged that it needed to be finished.
Traits of a Good Founder
I requested Lesley about her ideas on the traits of founder. The primary one she named was drive. The founder, in addition to everybody else on the crew, must be pushed and “all in.” The second trait she talked about is the power to construct a crew that’s enthusiastic about your imaginative and prescient for rising the corporate.
She additionally talked in regards to the capacity to rejoice. Constructing a startup will be laborious. Very laborious. Lesley recommends celebrating each small win and relishing the little moments earlier than they’re gone.
Key Suggestions for Beginning a Firm
In the event you’re excited about beginning an organization, Lesley’s first bit of recommendation is to rent properly. This implies it is best to rent people who find themselves “infinitely smarter than you.” Be sure to can kind a high-performing crew from them.
Secondly, discover the suitable traders. She instructed me in regards to the significance of making certain that your traders share your imaginative and prescient and are genuinely founder-friendly.
Hearken to The Podcast for Extra Data
Lesley gave extra recommendation and classes for achievement, so make sure to take heed to the episode in its entirety. She mentioned the significance of having fun with the journey (not simply the vacation spot,) what to search for in traders, the variations between constructing her first billion-dollar firm in comparison with constructing her second one, and extra. Don’t miss her distinctive recommendation and perspective.

Murray Newlands

Murray Newlands is an entrepreneur, investor, enterprise advisor and speaker. He’s the founding father of the How one can CEO podcast and you may learn his weblog at MurrayNewlands.com.



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